“I believe in your magic and in you. Keep spreading your light and let it ripple into infinite places. Live authentic!” —Tatyana
A landmark in the heart of downtown Sarasota, and an integral part of the closely-knit fabric of our community, T.Georgiano’s, a luxury designer boutique by Tatyana Sharoubim-Stewart thrives on authentic expression, community engagement, and love.
Being part of a family in the fashion business, from the age of 3, Tatyana worked in her father’s famed shoe store, Georgiano’s of Raleigh, NC and spent summers attending private seasonal footwear and accessory viewings in New York City with her father, where she was exposed to the highest level of fashion. Her uncle owns the famed luxury boutique Giorgio’s of Palm Beach, on Worth Avenue. It seems inevitable she would become the master stylist she is today. In addition to a creative spirit and an eye for fashion, Sharoubim-Stewart learned the most important thing about being in business is the relationships you build with your customers and your community.
Celebrating 20 years on 11/11/25, Tatyana has fulfilled her lifelong dream of establishing a business that is a beloved part of the community she loves, with a unique variety of goods you can’t find anyplace else with curated collections in footwear, apparel and accessories. Tatyana and her boutique are a beacon of positive energy, good vibes, and “the right amount of everything!” In 2024, she launched her own private surf brand, True Blue Vibes, a tribute to Sarasota, a beach town that thrives on sun, surf, salty air, everything we share and kindness.
True Blue Vibes
SRQ • FL
“At True Blue Vibes, our mantra is to “Live Authentic.” Every handcrafted product we create is infused with love, bringing more beach vibes and relaxation to your life. With salt and sand in our hair, family always first, and endless dreams of the next wave, we believe life’s beauty lies in the little things. That’s the heart of True Blue Vibes.
Tatyana herself is a surfer and she and her husband are enjoying raising their family in paradise, spending a lot of their time in or near the water. The store and brands have become a movement in the Sarasota community where people proudly wear Tatyana’s collections, as they feel pride for where they live and in supporting their community. The logo for True Blue Vibes is a flag with a sunset, a tribute to our sun-worshippers and the beautiful sunsets which Sarasota is known for. All True Blue Vibes products are high quality, sourced from artisans all over the world—the popular Zarazote Heritage Pillow, which Tatyana designed is a must have, being hand-sewn in Bali. Another favorite is The Après Surf Blanket™©, designed so you can “take the Sunshine State of mind with you” and lists Sarasota’s famed beaches beneath a rainbow. The collection of hats, onesies, home décor and special gifts offers something for the entire family—from kids to adults. Check out the True Blue Vibes’ website for brand ambassador videos.
In her inspirational new book, “Live Authentic”, Tatyana shares how she got through difficult times and honors with deep gratitude her family and her life here in Sarasota, encouraging folks to “dive deeper into discovering who you are,” plus there’s a fun workbook to help you do it! “I want you to be seen, heard, loved, and to exist inside your truest Self. Because you are at your best when you are being your SELF. My mantra, then, for you, for me, and for the entire world is to Live Authentic.”
—Tatyana Sharoubim-Stewart
True Blue Vibes
www.truebluevibes.com
@truebluevibes
Founder/Designer @shoecandy
Retail @tgeorgianos
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